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Development and experiential analysis of a chinese customer satisfaction model for medical service industry

  • Ruifeng Yu
  • , Jacky Y.K. Ng*
  • , Alan H.S. Chan
  • , Yifan Tian
  • *Corresponding author for this work
  • Tsinghua University
  • City University of Hong Kong

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The purpose of this research was to construct a Chinese customer satisfaction model for medical services and to identify the key elements that influence customer satisfaction. Eighty seven valid responses from inpatients were collected using a survey questionnaire. Structural equation modeling was employed to estimate and adjust the proposed model. The results showed that perceived quality, expected quality, and information were three important antecedents influencing customer satisfaction, and that perceived quality was the strongest antecedent of customer satisfaction and that loyalty was the strongest consequence. Information had relatively low direct effect on customer satisfaction while it indirectly affected customer satisfaction considerably through the other antecedents of perceived quality and expected quality. This research provides hospital managers with information on the aspects to be emphasized with regarding to customer satisfaction and, also, highlights the importance of increasing customer satisfaction when seeking customer loyalty.

Original languageEnglish
Title of host publicationAdvances in Usability, User Experience and Assistive Technology - Proceedings of the AHFE 2018 International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018
EditorsTareq Z. Ahram, Christianne Falcao
PublisherSpringer Verlag
Pages683-696
Number of pages14
ISBN (Print)9783319949468
DOIs
StatePublished - 2019
Externally publishedYes
EventAHFE International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018 - Orlando, United States
Duration: 21 Jul 201825 Jul 2018

Publication series

NameAdvances in Intelligent Systems and Computing
Volume794
ISSN (Print)2194-5357

Conference

ConferenceAHFE International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018
Country/TerritoryUnited States
CityOrlando
Period21/07/1825/07/18

Keywords

  • Customer satisfaction
  • Medical service
  • Structural equation modeling

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