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Professional biculturalism enculturation training: A new perspective on managing the R and D and marketing interface

  • Preeta M. Banerjee*
  • , C. Y. Chiu
  • *Corresponding author for this work
  • Brandeis University
  • University of Illinois at Urbana-Champaign

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationGlobal Perspectives on Strategy, Behavior, and Performance
PublisherTaylor and Francis
Pages145-159
Number of pages15
Volume13
ISBN (Electronic)9781351524087
ISBN (Print)9780203794005
StatePublished - 6 Feb 2018
Externally publishedYes

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