Professional biculturalism enculturation training: A new perspective on managing the R and D and marketing interface

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

4 Scopus citations

Original language	English
Title of host publication	Global Perspectives on Strategy, Behavior, and Performance
Publisher	Taylor and Francis
Pages	145-159
Number of pages	15
Volume	13
ISBN (Electronic)	9781351524087
ISBN (Print)	9780203794005
State	Published - 6 Feb 2018
Externally published	Yes

Cite this

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title = "Professional biculturalism enculturation training: A new perspective on managing the R and D and marketing interface",

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