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Development and experiential analysis of a chinese customer satisfaction model for medical service industry

  • Ruifeng Yu
  • , Jacky Y.K. Ng*
  • , Alan H.S. Chan
  • , Yifan Tian
  • *此作品的通讯作者
  • Tsinghua University
  • City University of Hong Kong

科研成果: 书/报告/会议事项章节会议稿件同行评审

摘要

The purpose of this research was to construct a Chinese customer satisfaction model for medical services and to identify the key elements that influence customer satisfaction. Eighty seven valid responses from inpatients were collected using a survey questionnaire. Structural equation modeling was employed to estimate and adjust the proposed model. The results showed that perceived quality, expected quality, and information were three important antecedents influencing customer satisfaction, and that perceived quality was the strongest antecedent of customer satisfaction and that loyalty was the strongest consequence. Information had relatively low direct effect on customer satisfaction while it indirectly affected customer satisfaction considerably through the other antecedents of perceived quality and expected quality. This research provides hospital managers with information on the aspects to be emphasized with regarding to customer satisfaction and, also, highlights the importance of increasing customer satisfaction when seeking customer loyalty.

源语言英语
主期刊名Advances in Usability, User Experience and Assistive Technology - Proceedings of the AHFE 2018 International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018
编辑Tareq Z. Ahram, Christianne Falcao
出版商Springer Verlag
683-696
页数14
ISBN(印刷版)9783319949468
DOI
出版状态已出版 - 2019
已对外发布
活动AHFE International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018 - Orlando, 美国
期限: 21 7月 201825 7月 2018

出版系列

姓名Advances in Intelligent Systems and Computing
794
ISSN(印刷版)2194-5357

会议

会议AHFE International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018
国家/地区美国
Orlando
时期21/07/1825/07/18

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