TY - JOUR
T1 - The evolving role of managerial ties and firm capabilities in an emerging economy
T2 - evidence from China
AU - Zhou, Kevin Zheng
AU - Li, Julie Juan
AU - Sheng, Shibin
AU - Shao, Alan T.
N1 - Publisher Copyright:
© 2014, Academy of Marketing Science.
PY - 2014/10/19
Y1 - 2014/10/19
N2 - As emerging economies experience unprecedented market and institutional changes, where should firms focus their attention to address new marketing challenges: network-based resources (e.g., managerial ties) or market-based capabilities? Building on institutional theory, this study examines the evolving roles of managerial ties and firm capabilities, as well as their interplay, in China. A longitudinal survey of 166 Chinese firms reveals that over time, the positive role of ties with the government (i.e., political ties) declines, whereas the positive effect of ties with the business partners (i.e., business ties) persists; marketing capability has a persistent effect, and technology capability exerts a stronger impact on performance. Moreover, as market development progresses, marketing capability positively interacts with business ties, whereas technology capability positively interacts with political ties, in fostering performance.
AB - As emerging economies experience unprecedented market and institutional changes, where should firms focus their attention to address new marketing challenges: network-based resources (e.g., managerial ties) or market-based capabilities? Building on institutional theory, this study examines the evolving roles of managerial ties and firm capabilities, as well as their interplay, in China. A longitudinal survey of 166 Chinese firms reveals that over time, the positive role of ties with the government (i.e., political ties) declines, whereas the positive effect of ties with the business partners (i.e., business ties) persists; marketing capability has a persistent effect, and technology capability exerts a stronger impact on performance. Moreover, as market development progresses, marketing capability positively interacts with business ties, whereas technology capability positively interacts with political ties, in fostering performance.
KW - China
KW - Emerging economy
KW - Firm capability
KW - Institutional theory
KW - Market development
KW - Network ties
UR - https://www.scopus.com/pages/publications/84911007839
U2 - 10.1007/s11747-014-0371-z
DO - 10.1007/s11747-014-0371-z
M3 - 文章
AN - SCOPUS:84911007839
SN - 0092-0703
VL - 42
SP - 581
EP - 595
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
IS - 6
ER -